Starbucks Create’s a Collection for BTS Obsessed Fans in Korea

Raven Haengel, Writer, Photographer

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On January 21 BTS and Starbucks created a limited-edition menu collaboration to raise money for disadvantaged youth in South Korea. Most of the funds are going towards new merchandise, food, and beverages for the Beautiful Foundation’s Opportunity Youth Independence Project. The menu consists of food and beverages like the Purple Star Cupcake, Purple Berry CheesecakeBlooming Purple Vin ChaudBlueberry Star Macaroon, Purple Star Pound Cake and merchandise like pouches for computers, laptops, and key chainsThe Beautiful Foundation is a South Korean nonprofit organization founded on the principle of sharing. During the campaign period, BTS’s beloved song ‘Make it Right’ from their album MAP OF THE SOUL: PERSONA will be played at Starbucks stores across South Korea, so that customers can enjoy the BTS collaboration as part of the in-store music experience. The Starbucks company said in a statement to Newsweek.com “known for their positive support for young people in South Korea and around the world,”. Chief Executive Officer of Starbucks Korea David Song said to Newsweek.com “We’re extremely excited to collaborate with global artists like BTS to create a bright future for the youth of South Korea,” “I hope that our customers will be inspired by BTS and the Beautiful Foundation, and help us draw more attention to these essential programs for young people in Korea, who are truly shining stars,” he says. The campaign has ended February 6, 2020