The Juul’s Major Controversy

Julie Franklin, writer

    In the past two years, a new vaping company has completely taken over. Juul, a vaping company based out of San Fransisco, has more than quintupled in size since July of 2018. As of October 2019, Juul commands a whopping 70% of the electronic cigarette market. Despite its huge growth, this very same company is facing some major controversies.  

    There was an investigation opened by the F.D.A. in July of 2018, after a public outrage erupted due to the recent surge in teen vaping. The F.D.A. has recently said that Juul illegally marketed its vaping products as a less harmful alternative to traditional cigarettes. The argument is that Juul has no way of knowing the long-term effects of using their product, so therefore cannot market Juuling as a safer alternative. A warning letter was issued to Juul, by the F.D.A,. stating that the company violated federal regulations because it had not received federal approval to promote and sell its vaping products portrayed as safer than cigarettes. As of October 22, 2019, there have been 34 deaths and 1,604 lung injury cases linked to vaping and it is no secret that Juul is taking the biggest hit of blame of this, because of their trailblazing run into the vaping market.  

   After all the allegations, Juul seems to be stepping down as the market’s leader in vaping, as a report has said that they plan on laying off approximately 500 of their 1,500 workers by the end of 2019. While this doesn’t exactly give us an idea on consequences this company is going to be facing for these allegations, it does show us that Juul is listening to the negative words people have to say about their marketing decisions